Planet Fitness is a major franchisor and operator of fitness centers that offers high-quality, affordable gym memberships in a non-intimidating environment. The company operates large-format clubs featuring cardio, circuit, and strength-training equipment with free fitness instruction, generating revenue primarily through membership dues (offered at multiple price tiers), franchisee royalties, equipment sales to franchisees, and annual membership fees. With thousands of locations across multiple countries serving millions of members, Planet Fitness competes on affordability and scale, differentiating itself through pricing significantly below the fitness industry average and building a brand that appeals broadly across income levels and fitness experience levels.