Peapack-Gladstone Financial Corporation is a bank holding company that operates Peapack Private Bank & Trust, a state-chartered commercial bank serving high-net-worth clients and businesses primarily in the New Jersey and New York metropolitan areas through a branch network and online platforms. The company generates revenue through three main business segments: wealth management services including fiduciary, investment and tax services for affluent individuals, families, foundations and trusts; commercial lending to business owners, professionals and real estate investors; and retail banking services including deposits, mortgages and digital banking products. The company competes against larger regional and national banks as well as credit unions and investment advisory firms, differentiating itself through a relationship-driven private banking model that emphasizes personalized advice and deep client relationships delivered by experienced bankers.