Peoples Bancorp of North Carolina is a bank holding company that operates Peoples Bank, a commercial bank serving individuals and small-to-medium-sized businesses across North Carolina's Catawba Valley and surrounding communities through multiple banking offices and loan production offices. The bank generates revenue primarily from a diversified lending portfolio of commercial real estate and commercial loans to various industries, as well as deposit-taking activities, complemented by investment advisory and real estate appraisal services through its subsidiaries. Competing primarily on interest rates, loan fees, and service quality, the bank maintains a strong market position as the leading deposit holder in its primary county market and holds a significant share of deposits across its regional territory located approximately 40 miles north of Charlotte.