The company operates a diversified portfolio of outdoor advertising structures and display locations across two principal segments: billboard advertising and transit advertising. It provides advertising space on traditional and digital displays positioned along highways, roadways, and within transit systems, generating revenues by leasing advertising space to national, regional, and local advertisers, as well as through management fees and revenue-share agreements with municipal and governmental partners. The company competes in a highly fragmented industry against national operators, regional and local competitors, and alternative media platforms including digital, television, and radio, with customer advertising decisions primarily driven by cost-per-thousand-impressions metrics and demographic targeting capabilities.