Associated Banc-Corp is a Wisconsin-based bank holding company that owns Associated Bank and a nationally chartered trust company, operating branches across Wisconsin, Illinois, Minnesota, and Missouri to serve individuals and businesses in the upper Midwest. The company provides traditional commercial and retail banking, trust and investment services, and specialized financial solutions through a relationship-driven model with no material dependence on single customers. Associated Banc-Corp generates revenue primarily from loan origination and servicing, deposit services, trust activities, and fee-based financial products, competing in a highly competitive financial services industry against banks, credit unions, fintech companies, and other financial institutions.