Nike, Inc. is a global design, development, and marketing company specializing in athletic footwear, apparel, equipment, and accessories, operating as the world's largest seller of athletic footwear and apparel through three primary brands: Nike, Jordan, and Converse. The company sells through both company-owned retail stores and digital platforms as well as wholesale channels including independent distributors and licensees in nearly all countries, while also offering interactive consumer services such as fitness apps and sport events. Nike manufactures nearly all products through independent contractors, primarily located outside the United States, and generates revenue through direct sales, wholesale partnerships, and licensing agreements for its trademarks.