NIQ is a global consumer intelligence company that provides brands, retailers, and other clients with comprehensive insights into consumer shopping behavior to guide strategic and operational decisions. The company operates a proprietary ecosystem combining vast databases of point-of-sale, consumer panel, and eCommerce data with cloud-based, AI-powered technology and human expertise to measure, analyze, and predict consumer behavior across the fast-moving consumer goods, travel and distribution, and adjacent markets. NIQ generates revenue through two main product lines: Intelligence (subscription-based solutions offering omnichannel measurement and consumer insights) and Activation (custom analytics and innovation services), with the vast majority of revenue being recurring, and serves approximately half of the Fortune 500 and nearly 80% of the Fortune 100 with long-standing client relationships and minimal customer concentration risk.