Magnite operates a leading independent programmatic digital advertising platform that automates the buying and selling of advertising inventory across television, mobile, and desktop channels. The company connects advertisers, agencies, and demand-side platforms (buyers) with publishers, streaming services, and app developers (sellers) through a technology marketplace powered by machine learning and sophisticated data processing, facilitating both real-time bidding auctions and direct publisher deals. Magnite generates revenue primarily on a net basis by taking a percentage of advertising spend flowing through its platform, with additional fees based on impressions or fixed monthly platform usage charges, and serves a globally distributed customer base across North America, Europe, Asia, and other regions.