Lululemon athletica is a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories for yoga, running, training, and healthy lifestyles, with women's products representing the largest portion of revenue. The company operates an omni-channel retail model combining company-operated stores, e-commerce platforms, wholesale partnerships, and outlet locations across 30 countries in the Americas, China Mainland, Asia Pacific, and Europe and the Middle East. Lululemon generates revenue primarily through its network of physical retail stores and digital channels, supported by owned and paid marketing and ambassador networks, while manufacturing is outsourced to vendors across Southeast Asia and supply chain partners globally.