Hour Loop is an e-commerce retailer operating as a third-party seller on Amazon and Walmart, managing over 100,000 product SKUs across categories including home décor, toys, kitchenware, apparel, and electronics. The company uses a wholesale reselling model, purchasing products directly from brands and manufacturers at wholesale prices and reselling them through marketplace platforms, with Amazon handling fulfillment through its FBA program. Hour Loop generates revenue from product sales while paying platform fees to Amazon and Walmart; it maintains competitive advantages through proprietary software for inventory and pricing optimization, experienced operations teams, and data-driven repricing tools that analyze sales trends and competitor offers.