Grove Collaborative Holdings, Inc. is a direct-to-consumer e-commerce company that sells home care, beauty, personal care, and wellness products to environmentally and health-conscious consumers in the United States. The company operates as a public benefit corporation and generates revenue through two channels: its own Grove Brands product lines (particularly household cleaners, soaps, and paper products) and a curated marketplace of over 400 third-party natural and mission-aligned consumer packaged goods brands. Grove differentiates itself through rigorous sustainability and ingredient standards, carbon-neutral operations and shipping, and direct customer relationships that inform product innovation, selling to approximately 600,000 customers through a subscription and one-time purchase model via its e-commerce platform and mobile app.