GitLab is an intelligent orchestration platform that unifies the entire software development lifecycle—combining development, operations, security, and business processes—enabling software teams and AI agents to collaborate seamlessly across planning, testing, security, deployment, and operations. The company generates revenue through a subscription model with three tiers (Free, Premium, Ultimate), offering both seat-based pricing that scales with team headcount and usage-based pricing through GitLab Credits for AI agent capabilities, serving over fifty million registered users globally including more than half of Fortune 100 companies across regulated industries such as financial services, healthcare, government, and telecommunications. GitLab operates on an open-core model where the community and customers contribute extensions, and the company distributes new versions monthly while selling through direct sales teams, self-service channels, and a global partner ecosystem.