New Oriental Education & Technology Group is a comprehensive education and lifestyle services company operating in China that generates revenue through multiple business segments centered on educational services and e-commerce operations. The company delivers educational services across all age groups through a network of schools, learning centers, and online platforms using an integrated OMO (Online-Merge-Offline) system that combines in-person instruction with digital learning. Revenue is primarily generated through tuition collection for various educational programs including English language training, test preparation, and complementary academic and non-academic services, with peak enrollment occurring seasonally during summer months; the company also operates East Buy, a livestreaming e-commerce platform selling private label and agricultural products. The business competes in a fragmented private education sector and relies on the established "New Oriental" brand, teaching quality, educator recruitment, and effective marketing, while operating under significant regulatory constraints that require the company to structure operations through contractual arrangements with variable interest entities.