U.S. Global Investors is a registered investment adviser that manages mutual funds and exchange-traded funds focused on specialised sectors including gold and natural resources, international equities, bonds, airlines and travel, and technology and aerospace. The company generates revenue primarily through investment advisory fees based on assets under management and administrative service fees charged to its mutual fund and ETF clients. The firm competes in the investment advisory industry by leveraging its established expertise in niche market segments and maintaining dedicated personnel and marketing capabilities to serve investors seeking exposure to these targeted strategies.