Giftify operates two principal e-commerce marketplaces: CardCash, a gift card exchange platform where consumers and businesses buy and sell unused gift cards at discounted rates, and Restaurant.com, a digital deals platform offering discounted restaurant certificates and dining passes to consumers and corporate clients. CardCash generates revenue through principal-based trading margins, white-label solutions for major retailers, and B2B bulk transactions, while Restaurant.com derives the bulk of its revenue from selling discounted certificates and passes to corporations for customer acquisition and loyalty programs, supplemented by affiliate commissions and advertising. The company serves millions of price-conscious consumers and thousands of restaurant and retail partners, addressing the large and fragmented gift card and restaurant discount markets.