Forrester Research is a global independent research and advisory firm that helps business and technology leaders accelerate growth through customer-focused strategies and insights. The company operates three business segments: Research, which provides subscription-based market insights and forecasts through its Forrester Decisions platform and proprietary AI tools; Consulting, which delivers advisory and implementation services; and Events, which hosts regional conferences that drive customer engagement and retention. Forrester generates revenue primarily from recurring subscription contracts on research products, with pricing based on the number of licensed users per organization, while consulting and events serve as complementary growth drivers; the company serves more than 1,700 client companies globally with no single client representing a significant concentration of revenue.