OptimizeRx is a digital healthcare technology company that enables pharmaceutical manufacturers to engage healthcare providers and patients through AI-driven, precision marketing solutions. The company operates two primary channels: a point-of-care network that delivers messages through electronic health records and electronic prescribing platforms to reach healthcare providers, and an omnichannel consumer network reaching eligible patients via display advertising, connected TV, social media, and other digital channels. OptimizeRx generates revenue through campaign-based services and media execution powered by proprietary technologies including its Dynamic Audience Activation Platform and Micro-Neighborhood Targeting solution, which uses machine learning and claims data to identify qualified patient populations and healthcare providers at optimal moments in the care journey.