Deckers is a global designer, marketer, and distributor of footwear, apparel, and accessories through three proprietary brands: HOKA, a premium performance footwear line with enhanced cushioning originally designed for ultra-runners; UGG, an iconic comfort-focused lifestyle brand with loyal global consumers; and Teva, which serves outdoor pursuits with sandals, shoes, and boots. The company generates revenue through wholesale channels including specialty retailers, outdoor and sporting goods stores, and fashion retailers, as well as direct-to-consumer sales via company-owned e-commerce websites and retail stores. All production is outsourced to independent manufacturers, primarily in Southeast Asia, and the company employs an omnichannel strategy integrating physical and digital retail experiences to drive brand loyalty and inventory productivity across diverse markets.