Cushman & Wakefield is a global commercial real estate services firm that serves multinational companies, investors, and property owners across office, industrial, logistics, multifamily, retail, and other asset classes worldwide. The company generates revenue through four primary service lines: property and facilities management (the largest segment, offering recurring revenue), leasing services including owner and tenant representation, capital markets transaction advisory, and valuation services. Its revenue model combines a substantial base of recurring fees from long-term management contracts with transactional fees earned when leases are signed or properties are sold, and the company benefits from consolidation trends as clients outsource to large integrated firms capable of serving multinational operations across multiple geographies.