Torrid is a direct-to-consumer apparel brand specializing in fashionable, affordable clothing and intimate apparel designed exclusively for curvy women. The company designs its entire assortment in-house using specialized fit models and proprietary sizing expertise developed over decades of research, then manufactures through outsourced partners, operating across e-commerce and a portfolio of physical stores while building customer loyalty through a tiered rewards program and proprietary credit card. Its target customer is an employed woman aged 30–44 with above-average household income who values well-fitting, on-trend styles for personal wear, and the company generates revenue through merchandise sales across both digital and retail channels, leveraging unified commerce capabilities and data analytics to drive customer lifetime value.