Citi Trends is an off-price value retailer focused on serving Black customers with trendy fashions, established brands, and competitive prices across apparel, footwear, accessories, beauty, and home goods. The company operates stores in vibrant Black communities, primarily targeting customers with household incomes between $50,000 and $150,000 who seek fashionable, quality merchandise at everyday low prices without relying on promotional discounting. The company generates revenue through direct retail sales, sourcing merchandise through exclusive vendor products, customized national brands, opportunistic close-out purchases, and off-price deals, while leveraging AI-powered inventory allocation, supply chain optimization, and data-driven store expansion to drive productivity and growth.