El Pollo Loco is a quick-service restaurant company that specializes in fire-grilled, citrus-marinated chicken served in contemporary Mexican and LA-inspired dishes, operating through a hybrid model of company-operated and franchised locations across multiple states. The company generates revenue from direct restaurant sales at company-operated locations, franchise royalties and fees from franchisees, and advertising contributions from franchise partners. The business focuses on driving growth through increasing customer frequency and average transaction value via menu innovation and pricing, while managing exposure to commodity cost volatility, labor pressures, and the competitive quick-service restaurant market.