Chipotle Mexican Grill is a company-owned restaurant chain that serves customizable Mexican-inspired bowls, wraps, burritos, and other menu items built around responsibly sourced ingredients without artificial additives, a philosophy the company calls "Food with Integrity." The company operates restaurants throughout the United States and in select international markets, generating all revenue from direct restaurant sales, both in-store and through digital channels including app ordering and drive-through pickup. Chipotle competes in the fast-casual and quick-service segment by differentiating on ingredient quality, supply chain transparency, responsible sourcing practices (including humanely raised animal products and sustainably grown produce), operational efficiency, and brand purpose, supported by a large workforce developed through internal promotion and comprehensive employee benefits.