Casey's General Stores operates a network of convenience stores across the Midwest under the Casey's, Casey's General Store, GoodStop, and CEFCO brands, with a strategic focus on smaller communities underserved by national chains. The company generates revenue through three main channels: retail motor fuel sales (comprising the majority of revenue), prepared foods and beverages with higher profit margins, and a wholesale fuel distribution network serving non-company retail locations. Casey's differentiates itself through location convenience, extended operating hours, a rewards membership program with millions of members, proprietary prepared food offerings, and a vertically integrated supply chain including owned distribution centers and a fuel terminal.