Choice Hotels International is a hotel franchisor operating 21 branded hotel franchises across multiple price segments—from upscale properties like Ascend Collection and Cambria to economy brands like Econo Lodge and Rodeway Inn—with franchised properties and management-operated hotels across the United States and internationally. The company generates revenue primarily through royalty fees based on franchisees' room revenues, initial franchise fees, and management fees from a smaller portfolio of owned properties, supplemented by partnership services including co-branded credit card arrangements and software offerings for hotel operators. Choice maintains a capital-light franchising model that benefits from operating leverage as the business expands through franchise sales while also owning and managing a limited number of properties, principally under its Cambria and Everhome Suites brands, with the strategic intent to eventually transition these to franchisees.