Braze is a leading customer engagement platform that helps brands build and maintain direct, meaningful relationships with customers across multiple digital channels. The company offers a vertically integrated suite combining first-party data management, AI-powered personalization and orchestration, and cross-channel messaging capabilities—including email, SMS, push notifications, in-app messages, social channels, and paid media integrations—along with analytics and content creation tools. Braze serves enterprise customers across retail, consumer goods, media, gaming, and other industries, operating a land-and-expand business model where revenue is primarily driven by the number of consumers reached and message volume, with growth driven by customer acquisition, deeper penetration within existing accounts through additional channels and use cases, and geographic expansion.