Byrna Technologies designs and manufactures less-lethal personal security and law-enforcement devices powered by compressed CO₂, including handheld launchers and tactical rifles that fire chemical irritant and kinetic projectiles at distances significantly greater than traditional self-defense alternatives. The company serves two primary customer bases: individual consumers seeking non-lethal personal protection and professional users including law enforcement, corrections, and private security firms seeking de-escalation tools. Byrna generates revenue through direct e-commerce, retail partnerships, sporting goods distributors, and international channels, with recurring revenue from consumable projectiles, CO₂ canisters, and accessories sold to existing customers.