LiveWire Group is an electric two-wheel vehicle manufacturer operating two main segments: electric motorcycles sold under the LiveWire brand with proprietary cloud-connected software and over-the-air update capabilities, and STACYC electric balance bikes and pedal-assist electric bikes for children and adults. The company sells directly to consumers online and through independent dealers and distributors globally, with priority markets in North America and Europe, leveraging manufacturing partnerships with Harley-Davidson and KYMCO Group to scale production without owning factories. LiveWire competes against traditional motorcycle manufacturers entering the electric market and smaller electric mobility startups, differentiated by its scalable technology platform, integrated software ecosystem, and established brand presence in the category it pioneered.