Dutch Bros operates a chain of drive-thru and walk-up beverage shops that serve customizable, hand-crafted drinks including premium coffee, proprietary energy drinks, and refreshments, with the company sourcing and roasting its own coffee beans and manufacturing its branded energy drink through co-bottling partnerships. The business combines company-operated and franchised locations, emphasizing speed, quality, and service through a drive-thru-centric model featuring multiple production bars and outdoor barista service, while driving transaction growth through a mobile app loyalty program with spend-based rewards and prepaid account features. Dutch Bros generates revenue from sales across its shop network, with growth driven by new shop openings, transaction increases through digital innovation, and margin expansion through operational improvements and company-operated contribution margins.