BeLive provides enterprise and cloud-based live streaming and video commerce infrastructure, enabling retail companies, e-commerce marketplaces, and media organizations to create interactive shopping experiences and shoppable video content. The company generates revenue through white-label solutions customized for large clients, software-as-a-service offerings for smaller businesses, content production services, and various implementation and licensing fees. BeLive also operates an AI-powered content studio that develops narrative-driven video content and supplies analytics and viewer engagement tools to help customers optimize performance and conversion.