ATA Creativity Global is an educational services provider operating primarily in China that specializes in helping students prepare for and apply to overseas art study programs. The company generates revenue by offering guidance and educational services to its target market of Chinese students seeking to pursue art education internationally, addressing a specific niche within China's broader education sector. Operating through subsidiaries and Variable Interest Entities to comply with Chinese regulatory requirements, the company delivers its services through a dedicated platform focused on the overseas art study application process.