BARK, Inc. is an omnichannel dog-focused brand that designs and sells proprietary toys, treats, and chews for dogs through two core brands: BarkBox and Super Chewer. The company operates a subscription box business where customers receive monthly themed shipments tailored to individual dogs' sizes and preferences, as well as a retail commerce segment that distributes products through major retailers and online marketplaces. BARK generates revenue primarily through direct-to-consumer monthly subscriptions and retail partnerships, while leveraging proprietary data on millions of dogs and an AI-powered personalization engine to deepen customer relationships and drive cross-selling opportunities across its growing product portfolio.