Alliance Entertainment is a global distributor and retailer of physical entertainment and collectible products, including vinyl records, CDs, DVDs, Blu-rays, video games, and licensed fan merchandise. The company operates through a multi-channel model connecting major content creators and publishers with retailers and direct consumers across tens of thousands of retail locations and online storefronts worldwide, managing hundreds of thousands of product SKUs. Alliance generates revenue by serving as a middleman distributor to retailers, operating its own direct-to-consumer brands, providing third-party logistics and fulfillment services, and leveraging warehouse automation and technology platforms to enable efficient inventory management and fast order fulfillment across its diverse product portfolio.