Zeta is an AI-powered omnichannel marketing platform that helps enterprises target, connect, and engage consumers through personalized marketing across email, social media, web, chat, Connected TV, and video. The company's core product, the Zeta Marketing Platform (ZMP), combines a proprietary data platform covering hundreds of millions of consumers with AI-native infrastructure for identity resolution, real-time personalization, and campaign optimization. Zeta serves enterprise customers across consumer retail, travel, insurance, telecommunications, and financial services through subscription-based pricing for its marketing platform, customer data platform, demand-side platform, analytics intelligence suite, and related consulting services.