Zhibao Technology is a Chinese InsurTech company that pioneered a "2B2C digital embedded insurance" model, providing digital insurance brokerage and managing general underwriting services to insurance companies while reaching end customers through embedded solutions within the digital platforms and customer engagement systems of business partners across industries such as travel, sports, logistics, e-commerce, and utilities. The company develops customized, scenario-specific insurance solutions powered by proprietary platform technology, big data, and artificial intelligence, which partner businesses embed in their websites, mobile apps, social media channels, and messaging platforms to offer insurance products to their own customer bases. Zhibao generates revenue by earning commissions and fees from insurance companies and their affiliates for brokerage and underwriting services provided through this partner network, while partner businesses gain a value-added service that enhances customer engagement without bearing direct insurance customer acquisition costs.