YETI is a global designer and retailer of high-performance outdoor products including coolers, drinkware, bags, and related equipment, founded by outdoor enthusiasts and headquartered in Austin, Texas. The company generates revenue through two primary channels: direct-to-consumer sales via its website, retail stores, and Amazon, along with wholesale distribution through approximately 5,300 retail partners worldwide including major sporting goods chains. YETI manufactures products through third-party partners across multiple countries while retaining ownership of tooling and molds, competing on product quality, innovative design, durability, and brand recognition against both established legacy brands and emerging competitors.