Yelp operates a consumer-facing platform containing hundreds of millions of ratings and reviews that connects users with local businesses across diverse categories including restaurants, home services, and auto repair. The company generates the vast majority of its revenue through advertising products sold to businesses of all sizes—both through performance-based sponsored search results and multi-location advertising solutions—along with subscription and operational tools that help businesses manage their presence and customer interactions. Yelp serves two primary customer segments: high-intent consumers seeking to discover and review local businesses, and small-to-large businesses aiming to reach local customers, leveraging its trusted brand, advanced content moderation, and AI-powered advertising platform to differentiate against competitors including Google, social media platforms, and specialized services like reservation and home services marketplaces.