WeShop is a mobile-led social commerce platform that helps users discover products and services through peer-generated content, recommendations, and referrals, with direct purchase transactions completed through integrated links to third-party retailers. The company operates a capital-light affiliate marketing business, earning revenue through affiliate commissions on qualifying purchases completed via its platform and through advertising revenue from retailers seeking enhanced visibility and promotional opportunities. The platform differentiates itself by combining social discovery features, user-generated content, referral-based participation, and an equity-linked rewards program (WePoints) that allows eligible users to earn digital reward units redeemable for company shares, designed to drive user acquisition and engagement across fashion, electronics, travel, and other consumer categories.