Where Food Comes From, Inc. is a leading independent third-party verification and traceability provider that conducts on-site and desk audits to verify production claims across the North American food supply chain, serving farmers, ranchers, processors, retailers, consumer brands, and restaurants. The company verifies hundreds of claims and programs spanning livestock, aquaculture, crops, and finished products—including attributes such as organic, non-GMO, humane handling, and sustainability—and generates revenue primarily through verification and certification services, supplemented by product sales (such as cattle identification tags) and professional consulting services. WFCF serves a diversified customer base with no single customer exceeding 10% of revenues, and competes by offering comprehensive on-farm verification expertise across diverse standards combined with cost-effective, bundled service offerings that serve as a one-stop shop across the entire food supply chain.