WEBTOON is a global digital storytelling platform that connects millions of creators with hundreds of millions of monthly active users across 150+ countries. The platform hosts two primary content formats—web-comics (vertical-scroll graphic stories) and web-novels (serialized text stories)—that creators publish in weekly bite-sized episodes, enabling habitual user engagement and accessible creation without expensive equipment. The company monetizes through three revenue streams: paid content purchases from users (the largest source), advertising including display and performance-based ads, and IP licensing where stories are adapted into films, streaming series, games, and merchandise through third-party partnerships. The business model operates on a community flywheel where creator content attracts users, user engagement and payments support creators, and this growth attracts new creators, strengthened by AI-powered content discovery, personalization, and recommendation technology.