Vital Farms produces ethically sourced shell eggs, butter, and value-added egg products through a network of over 600 small family farms that meet high animal welfare standards. The company distributes its products to mainstream retailers such as Walmart, Kroger, and Target as well as natural retailers including Whole Foods and Sprouts, reaching millions of U.S. households seeking premium, traceable foods. Vital Farms generates revenue primarily from shell egg sales—its core offering of pasture-raised eggs certified to meet animal welfare standards—supplemented by grass-fed butter sourced from Irish dairy farms and processed egg products, with growth driven by rising consumer demand for transparency and ethical sourcing in food production.