Viking is a global travel company operating a fleet of small, state-of-the-art ships that provide destination-focused and culturally immersive cruise experiences across river, ocean, and expedition categories on all seven continents. The company serves both North American and European markets, as well as Asia-outbound travelers seeking Mandarin-speaking itineraries, generating revenue through premium pricing for all-inclusive cruise packages that emphasize destination exploration and cultural engagement over traditional mass-market cruise entertainment. Viking expands its monetization opportunities by attracting repeat customers and new demographics through diverse product offerings at varying price points.