Trulieve Cannabis Corp. is a vertically integrated, multi-state cannabis operator that cultivates, manufactures, and retails cannabis flower and derivative products across multiple U.S. states, operating the largest cannabis retail network in the country through branded dispensaries and controlled supply chains in select markets. The company generates revenue through direct retail sales, wholesale distribution, and delivery services, offering proprietary branded products and partner-brand distributions alongside a customer rewards program designed to drive repeat purchases and loyalty. Operating in both medical-only and hybrid medical/adult-use states, Trulieve competes in highly regulated markets with significant barriers to entry and emphasizes customer experience through specialized training, personalized marketing, and community engagement initiatives.