Texas Capital Bancshares is a bank holding company and full-service financial services firm headquartered in Dallas, operating through its state-chartered bank subsidiary and a registered broker-dealer to serve business and individual customers regionally and nationwide. For commercial customers, the company provides lending (including commercial, real estate, and mortgage warehouse loans), treasury management, and investment banking services; for individuals, it offers wealth management, trust services, deposit products, and personal lending through its main bank and Bask Bank, an online division offering alternative deposit products. The company generates revenue from lending fees and interest income, deposit products and treasury management services, and investment banking and advisory services, competing on the basis of local expertise, industry-specific knowledge, and personalized service in a market dominated by large out-of-state banking organizations.