SRx Health Solutions Inc. operates the Halo brand, a premium pet food and wellness company offering over 100 products for dogs and cats, including kibble, canned food, freeze-dried raw options, treats, dental products, and supplements, all manufactured in the U.S. from naturally raised and sustainably sourced ingredients without artificial preservatives. The company generates revenue primarily through e-commerce channels including Amazon, Chewy, and other online retailers, along with sales through specialty pet stores and select grocery chains, competing on product quality, sourcing standards, and brand loyalty against both major conventional manufacturers and other specialty pet food brands. The business model relies on third-party manufacturers and a logistics partner for fulfillment, with the company maintaining a lean operational structure focused on digital marketing and customer retention in the competitive pet food industry.