Spotify is a global audio streaming platform that operates a two-sided marketplace connecting listeners and content creators across music, podcasts, and audiobooks. The company generates revenue through tiered subscription plans (Premium and Ad-Supported) that provide users unlimited on-demand access to vast audio libraries, while earning additional revenue from advertising displayed to free-tier listeners. Spotify licenses content from major record labels, independent publishers, and creators, and monetizes this content through subscription fees and targeted advertising, leveraging proprietary listening data to offer personalized discovery and analytics tools that appeal to both individual users and advertisers seeking engaged audiences globally.