Snap Inc. is a technology company that operates Snapchat, a visual messaging platform enabling users to communicate through short videos and images. The company monetizes its user base primarily through advertising, offering display ads and branded augmented reality experiences to reach hundreds of millions of daily active users across North America, Europe, and internationally. Snap also generates supplementary revenue through subscription services including a premium tier with exclusive features, cloud storage plans, and partnerships, along with merchandise sales, diversifying its business beyond its core advertising model.