Similarweb is a digital data and analytics company that collects billions of raw data points from websites and apps worldwide and transforms them through machine learning algorithms into comprehensive, structured datasets sold through multiple channels. The company serves businesses across retail, consumer goods, finance, software, media, and other industries through three primary offerings: Software-as-a-Service platforms for strategic decision-making, Data-as-a-Service integrations for enterprises embedding data into their own systems and workflows, and advisory services for custom analytical engagements. Revenue comes from SaaS subscriptions, DaaS contracts, and advisory services, with customers ranging from small and medium-sized businesses to large enterprises seeking to drive customer acquisition, competitive intelligence, and revenue growth through data-powered insights.