Saga Communications is a broadcast media company that acquires, develops, and operates radio stations across small to midsize markets in the United States. The company generates revenue primarily through advertising sold to local and national clients across its portfolio of FM and AM radio stations, supplemented by growing digital advertising services including paid search, display advertising, streaming, and social media campaigns. The company's business model relies on attracting audiences in advertiser-targeted demographics and adjusting pricing and commercial inventory based on local market conditions, with most advertising contracts running on short-term bases of a few weeks.