Regions Financial Corporation is a diversified financial services company that operates as a regional bank primarily serving the Southeastern United States. The company generates revenue through three main segments—Corporate Bank, which serves commercial and institutional clients with lending, deposit, and capital markets services; Consumer Bank, which provides retail banking products and services including deposits, consumer lending, mortgages, and credit cards through branch and digital channels; and Wealth Management, which offers investment management and trust services. The company's profitability derives from net interest income (the spread between interest earned on loans and securities and interest paid on deposits), as well as non-interest income from service charges, investment management fees, capital markets activities, mortgage servicing, and other financial services, while managing credit losses and operating expenses.